1974-78 – Articles about Eastridge High sports published in The Irondequoit Press

1980 – Started writing freelance articles for Rochester Democrat and Chronicle’s Upstate Magazine

1980 – Honorable Mention in Sports Illustrated International Paper sportswriting competition

1982 – Named editor of The Bona Venture

1982 – First Place, Mark of Excellence Award, Best Spot News Story, Society of Professional Journalists, Second Place, Mark of Excellence Award, Newspaper Graphic Design, Society of Professional Journalists

1982 – Outstanding Graduate in Journalism at St. Bonaventure University, Society of Professional Journalists

1983 – Devised clever PR Campaign for American Lung Association Christmas Seals. Kids wrote letters to Santa convincing him to stop smoking his pipe, and best letters read on radio. Winner received a $100 gift certificate to a toy store. Also, groundbreaking PR media relations for the nation’s first smoking cessation telephone hotline, in conjunction with the University of Rochester.

1984 – Groundbreaking PR strategy, implementation and press release writing for Wendy’s International’s “Where’s the Beef?” campaign generating 3.6 BILLION impressions, a 99% awareness among Americans and 34% sales increase for the client. (at Burson-Marsteller, agency)

1985 – PR support for International Olympic Committee, America’s Cup, Michael Jackson’s USA for Africa campaign, AT&T and General Electric. (at Burson-Marsteller, agency)

1987 – Groundbreaking public relations launch for Johnson & Johnson’s Acuvue Single-Use Contact Lens. Within two years, Acuvue was the best-selling contact lens worldwide. (at D.J. Storch & Associates, agency)

1989 – International PR launch for Bausch & Lomb contact lens product in 22 countries.

1990 – Crisis management communications counsel for Eastman Kodak Company and Bausch & Lomb. (at Hill and Knowlton, agency)

1991 – Freelance articles published in Rochester Business Magazine

1992 – Organized Techmo Super Bowl Challenge at Rochester’s top sports bar with Chris Garbin

1993 – Began work to develop the Re-Pizza™ Delivery System, a green-industry invention that eliminates the cardboard box from pizza delivery.

1993 – Founded Strickly Advertising with C. Garbin. Specialized in creating low-cost, high-quality television advertising for owner-operated businesses. Innovated the 15-second TV spot. Only one station would air the spots at first and required us to pair two of them together. When three other stations saw the volume of ad revenue we generated, they also allowed our 15-second spots. Strickly Advertising became a Top 20 Rochester Agency achieving more than $2-million in billings in Year One.

1994 – Changed agency name to AdWorks. In addition to TV ad innovations, we were the first Rochester agency to design and place advertisers on the internet with their own web pages.

1996 – AdWorks introduced FlowerCityMall.com, a co-op for internet-based retailers to sell their goods.

1997 – Founded NYNewswire.com, an online press release distribution service. Over 13 years, NY Newswire achieved news placements in local and national markets, plus Canada, China, South Korea, Germany, Russia, France, Italy and Finland.

1998 – AdWorks became agency of record for the Better Contractors Bureau, re-invigorating its home show, raising attendance from about 4,000 to 16,000 and increasing contractor membership from 162 to 450.

2000 – Innovated Catering Calculators , an internet ordering system for Tasteful Events Catering which allowed prospective customers to get an instant estimate for their catering needs. Tasteful Events’ revenues increased 27% in the first year.

2002 – Completed first feature-length screenplay, THE FEENEY LUCK, a romantic comedy.

2006 – AdWorks milestones – 200^th television commercial, 30^th company logo design

2007 – Began research for NORTH STAR, The Life of Frederick Douglass, a feature-length screenplay.

2008 – PR for the New York Pizza Show at Javits Center in NYC. Major placements with NY News, Good Morning America and Live with Regis and Kelly. (Live w/ R&K usually featured only celebrity interviews, so this placement was a coup).

2008 – AdWorks proposes grand Holiday Lights Festival at Olmsted-designed Seneca Park in Rochester. The one-mile drive-through light show would have featured music by local artists played over low-power radio station, refreshments and a dazzling light display by America’s top designer. Because the beautiful park sits in a valley with insufficient electricity, AdWorks contracted with a local provider for portable wind and solar energy. AdWorks’ holiday light show would have been the first in the world powered entirely by renewable energy. The show was nixed by the Monroe County Legislature.

2009 – Won Best Screenplay, NORTH STAR, The Life of Frederick Douglass at the Buffalo-Niagara Film Festival.

2009 – AdWorks debuts Pizza All-Stars, a fundraising event for the ALS Association. The second year of Pizza All-Stars was nixed by Monroe County, which refused to permit parking at an enlarged venue.

2009 – Relocated to Denver, Colorado due to the economic collapse in New York State and concerns over the lack of vision in Monroe County and Rochester.

2010 – Approached  Pactiv Corp. with Re-Pizza Delivery System plan. Company rep made recommendations for test market proposal. Boulder Business Incubator took exception to materials but was encouraged by the concept. Research into bioplastics, not yet legal in the U.S.

2012 – Published Warriors at the Gate, a horror novel about spiritual warfare and exorcists. Began writing Heaven Ride trilogy.

2013 – Freelance public relations with Open Gate Marketing.

2014 – Published Heaven Ride, Book One: Sojourn of Souls with co-author John Eccleston.

2014 – Short stories published in anthologies.

2015 – Sold 18 month-option to Code Entertainment for NORTH STAR, The Life of Frederick Douglass.

2015 – Began lecturing at colleges and libraries on Frederick Douglass

2015 – Invented Colorado Stud™, a casino table game with cards. Business plan and patent research.

2016 – Terminated option sale for Frederick Douglass screenplay.

2016 – Wrote BALLPARK!, a feature-length comedy screenplay

2017 – Wrote THE BIG HOUSE, a feature-length drama

2019 – Published Heaven Ride, Book Two: Blood Red with co-author John Eccleston.

2021 – Freelance public relations.

2022 – Published Heaven Ride, Book Three: Kill Time with co-author John Eccleston. Book signings and marketing.

2022 – Wrote MACHINE: Marv Heemeyer vs. Granby, Colorado, a dramatic screenplay

2022 – Adapted NORTH STAR screenplay to a series script titled, DOUGLASS: THE NORTH STAR. Wrote 60-minute series pilot.

2023 – Edited, authored a collection of short stories, Title TBD. Expected publication late 2023.

2023 – Development of FIREPLACE THEATRE, a comedic YouTube video series (halted by WGA strike)

2023 – Completion The Giant & the Tiger, a biography about HOF baseball players John McGraw and Hughie Jennings and their unusual friendship that lasted a lifetime. (expected July 2023)

2023 – Cultivated contacts in bioplastics for development of the Re-Pizza Delivery Platter. Updated business plan and presentation materials.